We pay what we owe, when we owe it.
Clear terms and a payment schedule that doesn't move.
Build your business on a partner that's still here.
Safe Home Security has worked with independent dealers since 1988. Recurring revenue, a monitoring center that actually answers, and a name your customers already know.
Why dealers choose Safe Home
Safe Home Security has been protecting families since 1988 — nearly four decades of continuous monitoring, close to a million homes, and licensing in 46 states. We're the sixth-largest independent security dealer in North America, and we've stayed independent on purpose. For dealers, that means an account buyer with its own monitoring operation behind it and a thirty-seven-year record of staying put.
Powered by the best in the industry.
What a real dealer program looks like.
| Feature | Safe Home dealer program | Typical monitoring partner |
|---|
Program terms as of 2026. Comparison reflects common industry practice, not any specific competitor.
Dealers earn more with Safe Home
Competitive multiples
Earn a competitive multiple on every account you originate, with revenue share and uncapped commissions. Build a book of business that keeps paying after the install.
Lower operating cost
Cut your overhead with fast funding, inventory handled on your behalf, and customer-facing tools that shorten the path from pitch to install.
Customer financing
Give homeowners a financing option that closes deals instead of stalling them. Fewer objections at the table, faster approvals, more systems in the ground.
Dealers sell. We handle the rest.
Safe Home carries the operational weight so you can spend your time in front of customers instead of managing logistics. As a Safe Home dealer, you get:
- No upfront equipment cost to carry.
- Inventory managed for you, not by you.
- Professional installation on every system.
Running your own business shouldn't mean running a warehouse.
Dealer support at every stage
Safe Home has been supporting dealers since 1988. We know what the business needs as it grows:
- Direct access to corporate teams for account setup and questions.
- A dedicated account manager for one-on-one training and support.
- Escalation paths and account support when something needs a human on it quickly.
- A dealer platform configured around how you actually work.
- A training portal with coaching from people who have done the job.
What you get. And who you're getting it from.
Monitoring, around the clock
Your customers' alarms are handled by our own U.S. monitoring centers, 24/7.
Sales and marketing collateral
Branded materials so your proposals open with credibility, not a cold introduction.
Your customers stay yours.
We run the monitoring and the back end. The relationship stays yours.
Priority dealer escalation
Dealer accounts route with priority. Your customers don't sit in a general queue.
Revenue you can plan around.
Recurring monthly revenue with terms that stay predictable.
Three steps to a working partnership.
-
Apply and qualify.
Fill out the form below. We look at your business, your licensing, and your service area, and get back to you within two business days.
-
Get set up.
Your dealer contact walks you through the monitoring platform, the account tools, and how compensation works. A real person, not an orientation video.
-
Install, activate, earn.
Bring your first customers on. Monitoring activates once the system is verified, and your recurring revenue starts with the first active contract.
The Founder's Desk
Brad Leeflang
President of Sales
Dave Roman
Chief Executive Officer
Hi, this is Brad and Dave. I started Safe Home Direct because most dealers don't fail at installing. They fail when the company behind them stops answering.
We're backed by a monitoring operation running since 1988 — nearly a million families, 46 states, still independent. If you're building something meant to last, let's talk.
Questions dealers actually ask.
Rather just talk it through? Call 855.230.3806 or send us your details.
Tell us about your business.
We'll follow up within two business days.
What does it cost to become a dealer?
Nothing to apply. There's no application fee and no cost to be evaluated.
How does dealer compensation work?
Compensation is paid on a consistent, scheduled basis for every active account. We'll walk you through the exact structure and schedule during onboarding.
What do I need to get started?
Basic information about your business, plus any licenses your state requires. We'll tell you exactly what's needed for your state when you apply.
How long does onboarding take?
Most dealers are reviewed within two business days and onboarded shortly after. Timelines vary by state licensing.
Do I need a license?
Yes. Requirements vary by state, and we'll walk you through what's required in yours as part of onboarding.
Where can I sell?
Across our active footprint of 46 states. Coverage and licensing specifics vary, so we'll confirm your territory during onboarding.
Who owns the customer relationship?
You do. We provide the monitoring and the back end. Your customers, your accounts, your business.
Are there volume minimums?
No. There's no minimum to start, and no penalty for growing at your own pace.
What happens if my customer moves?
If they move within our coverage area, the account transfers with them — no new dealer relationship required.